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About Us

Company History

Founded in 1952 and incorporated in 1956, The Bruce Company of Wisconsin, Inc. was formed by Leland Bruce - now Chairman of the Board of Directors - when Lee borrowed a tractor to plow his neighbors' gardens to earn enough money to Company Historytravel to California and attend the National Boy Scout Jamboree.  From these beginnings, The Bruce Company has steadily grown and is now one of the largest landscape contractors in the United States.

The Bruce Company offers complete design/build landscape services for commercial and residential properties, backed by nearly 600 acres of quality nursery stock, full-service equipment shops, landscape management services and residential/commercial irrigation systems.  Most recently we have added an Aquatic division featuring ponds and water treatments and outdoor lighting services to highlight the beauty of a landscape after sunset.  We have enhanced our traditional lawn seeding methods with Compost Blanket Seeding.  Along with this, The Bruce Company operates a full-service garden center complete with a pond shop/casual furniture store. The store ranks as one of the largest in the Midwest and in the top 100 nationwide in terms of sales.

This remarkable history of growth can be traced to the simple fact that we supply quality products and first-class workmanship to all our clients.  Because of our commitment to quality, both our peers and our clients recognize us as a leader in the industry.

Plant Encyclopedia
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GARDEN CENTER, MIDDLETON: 2830 Parmenter St. Middleton, WI 53562 - 608.836.7041 - FAX 608.831.4236 - map Map

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