BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The Bruce Company - Middleton WI - ECPv6.15.14//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:The Bruce Company - Middleton WI X-ORIGINAL-URL:https://www.brucecompany.com X-WR-CALDESC:Events for The Bruce Company - Middleton WI REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251025T120000 DTEND;TZID=America/Chicago:20251025T140000 DTSTAMP:20260404T083445 CREATED:20250815T135202Z LAST-MODIFIED:20250815T135202Z UID:23041-1761393600-1761400800@www.brucecompany.com SUMMARY:One Doggo at a Time / 10-25-2025 DESCRIPTION:Fetch Wisconsin Rescue is our charitable partner for 2025 and we are hosting a series of canine meet and greets this year. Fetch is dedicated to the rescue & rehabilitation of unwanted\, neglected\, and abused dogs found in shelters across the Midwest\, as well as dogs surrendered by local owners unable to care for them. They spend time getting to know each dog to make the best possible match for their forever home. This event is free and no pre-registration is required. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-10-11-2025-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251105T090000 DTEND;TZID=America/Chicago:20251130T170000 DTSTAMP:20260404T083445 CREATED:20250721T211305Z LAST-MODIFIED:20251028T191849Z UID:22791-1762333200-1764522000@www.brucecompany.com SUMMARY:Holiday Tree Walk 2025 DESCRIPTION:Take a walk on the festive side!Our 7th Annual Holiday Tree Walk is here—featuring over 35 uniquely decorated trees and displays\, each more magical than the last. Stroll\, admire\, and cast your vote for your favorites!Every ballot enters you for a chance to win a $100 Garden Center Gift Card!Pick up your ballot at the Customer Service desk just inside our lobby. Winner will be drawn December 1 and notified by email. URL:https://www.brucecompany.com/event/holiday-tree-walk-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_7104-rotated-e1753132213855.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251106T150000 DTEND;TZID=America/Chicago:20251106T180000 DTSTAMP:20260404T083445 CREATED:20250721T212300Z LAST-MODIFIED:20251105T182139Z UID:22793-1762441200-1762452000@www.brucecompany.com SUMMARY:Ladies Night Out 2025 DESCRIPTION:Join us for our 12th Annual Ladies Night Out\, the beloved kickoff to our Holiday Open House Weekend! Bring your friends and enjoy an evening filled with fun shopping\, festive music\, and special event-only savings. \nTake a walk through over 35 uniquely themed and beautifully decorated trees in our 7th Annual Holiday Tree Walk. Cast your vote for your favorite for a chance to win a $100 Bruce Company Gift Card! \nWe’ll have refreshments\, awesome raffle prizes\, and plenty of holiday cheer to go around — all while supporting a great cause. \n✨ Proceeds from the raffle benefit Fetch Wisconsin Rescue\, helping give unwanted\, neglected\, and abused dogs across the Midwest a second chance at life. URL:https://www.brucecompany.com/event/ladies-night-out-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_6233.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251107T090000 DTEND;TZID=America/Chicago:20251107T180000 DTSTAMP:20260404T083445 CREATED:20250721T213615Z LAST-MODIFIED:20250721T213615Z UID:22795-1762506000-1762538400@www.brucecompany.com SUMMARY:Holiday Open House / 11-07-2025 DESCRIPTION:If you’ve never strolled through our Holiday Wonderland\, you’re in for a treat. So join us as we start counting down the days to Christmas. Our Holiday Team decorates more than 25 themed trees and displays all over the Garden Center. There will be in-store activities from wandering carolers to trivia contests to our yearly tree walk. Stop in and let us share our holidays with you and your family. This is a free event and no pre-registration is required. URL:https://www.brucecompany.com/event/holiday-open-house-11-07-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_7080-e1753133689234.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251108T090000 DTEND;TZID=America/Chicago:20251108T180000 DTSTAMP:20260404T083445 CREATED:20250721T214043Z LAST-MODIFIED:20250721T214043Z UID:22797-1762592400-1762624800@www.brucecompany.com SUMMARY:Holiday Open House / 11-08-2025 DESCRIPTION:If you’ve never ambled through our Holiday Wonderland\, you’re in for a treat. So join us as we start counting down the days to Christmas. Our Holiday Team decorates more than 25 themed trees and displays all over the Garden Center. There will be in-store activities from wandering carolers to trivia contests to our yearly tree walk. Stop in and let us share our holidays with you and your family. This is a free event and no pre-registration is required. URL:https://www.brucecompany.com/event/holiday-open-house-11-08-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_7291-rotated-e1753133988126.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251109T110000 DTEND;TZID=America/Chicago:20251109T160000 DTSTAMP:20260404T083445 CREATED:20250721T214310Z LAST-MODIFIED:20250721T214310Z UID:22799-1762686000-1762704000@www.brucecompany.com SUMMARY:Holiday Open House / 11-09-2025 DESCRIPTION:If you’ve never ambled through our Holiday Wonderland\, you’re in for a treat. So join us as we start counting down the days to Christmas. Our Holiday Team decorates more than 25 themed trees and displays all over the Garden Center. There will be in-store activities from wandering carolers to trivia contests to our yearly tree walk. Stop in and let us share our holidays with you and your family. This is a free event and no pre-registration is required. URL:https://www.brucecompany.com/event/holiday-open-house-11-09-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_7309-rotated-e1753134125432.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251109T120000 DTEND;TZID=America/Chicago:20251109T140000 DTSTAMP:20260404T083445 CREATED:20251027T203220Z LAST-MODIFIED:20251027T203419Z UID:24096-1762689600-1762696800@www.brucecompany.com SUMMARY:One Doggo at a Time Rescue Visit / 11-09-2025 DESCRIPTION:Fetch Wisconsin Rescue is our charitable partner for 2025 and we are hosting a series of canine meet and greets this year. Fetch is dedicated to the rescue & rehabilitation of unwanted\, neglected\, and abused dogs found in shelters across the Midwest\, as well as dogs surrendered by local owners unable to care for them. They spend time getting to know each dog to make the best possible match for their forever home. This event is free and no pre-registration is required. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-rescue-visit-09-09-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251115T110000 DTEND;TZID=America/Chicago:20251115T150000 DTSTAMP:20260404T083445 CREATED:20250808T134200Z LAST-MODIFIED:20251114T135128Z UID:22973-1763204400-1763218800@www.brucecompany.com SUMMARY:Family Photo Day is FULL DESCRIPTION:Bring your family dressed in their holiday best and your camera to the Garden Center and we’ll take your photo in front of any of our festively decorated trees. We’ve photographed groups of 2 and groups of 22. Pets are welcomed as long as they are on a leash. This event is free\, but pre-registration is encouraged as it helps us with a head count. URL:https://www.brucecompany.com/event/family-photo-day-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/AdobeStock_125499749-scaled-e1754660370101.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251118T170000 DTEND;TZID=America/Chicago:20251118T180000 DTSTAMP:20260404T083445 CREATED:20250808T142454Z LAST-MODIFIED:20251010T110459Z UID:22975-1763485200-1763488800@www.brucecompany.com SUMMARY:Create Your Own Holiday Container Workshop / 11-18 is FULL DESCRIPTION:Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks\, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop. \n  URL:https://www.brucecompany.com/event/create-your-own-container-workshop/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_4531-rotated-e1754663028456.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251122T110000 DTEND;TZID=America/Chicago:20251122T120000 DTSTAMP:20260404T083445 CREATED:20250808T143459Z LAST-MODIFIED:20251104T004203Z UID:22977-1763809200-1763812800@www.brucecompany.com SUMMARY:Create Your Own Holiday Container Workshop / 11-22 is FULL DESCRIPTION:Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks\, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop. URL:https://www.brucecompany.com/event/create-your-own-holiday-container-11-22/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_4531-rotated-e1754663028456.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251125T170000 DTEND;TZID=America/Chicago:20251125T180000 DTSTAMP:20260404T083445 CREATED:20250808T144034Z LAST-MODIFIED:20250808T144034Z UID:22979-1764090000-1764093600@www.brucecompany.com SUMMARY:Create Your Own Holiday Container Workshop / 11-25 DESCRIPTION:Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks\, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop. \n\n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-holiday-container-workshop-11-25/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_4531-rotated-e1754663028456.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251129T110000 DTEND;TZID=America/Chicago:20251129T120000 DTSTAMP:20260404T083445 CREATED:20250808T144208Z LAST-MODIFIED:20251117T193017Z UID:22980-1764414000-1764417600@www.brucecompany.com SUMMARY:Create Your Own Holiday Container Workshop / 11-29 is FULL DESCRIPTION:Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks\, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop. \n  URL:https://www.brucecompany.com/event/create-your-own-holiday-container-workshop-11-29/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_4531-rotated-e1754663028456.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251130T110000 DTEND;TZID=America/Chicago:20251130T130000 DTSTAMP:20260404T083445 CREATED:20250930T153247Z LAST-MODIFIED:20251130T152857Z UID:23616-1764500400-1764507600@www.brucecompany.com SUMMARY:A Visit with Santa DESCRIPTION:That right jolly old elf will take a break from his very busy schedule to visit the Garden Center. He’ll be ready for photos with all believers\, young and old. Please bring your own camera. This event is free\, but pre-registration is required as it helps us with a head count. \nTHIS EVENT IS OPEN TODAY. SANTA IS EXCITED TO SEE YOU! \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/a-visit-with-santa-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/SANTA-7.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251130T120000 DTEND;TZID=America/Chicago:20251130T140000 DTSTAMP:20260404T083445 CREATED:20251125T223612Z LAST-MODIFIED:20251128T195205Z UID:24441-1764504000-1764511200@www.brucecompany.com SUMMARY:Visit with Fetch WI Rescue Dogs DESCRIPTION:Join us for an afternoon of wagging tails\, soft snuggles\, and feel-good moments! Fetch Wisconsin Rescue—our 2025 charitable partner—will be on-site with some of their adorable\, adoptable dogs who can’t wait to meet you. \nFetch is dedicated to rescuing and rehabilitating unwanted\, neglected\, and abused dogs from shelters across the Midwest\, as well as pups surrendered by owners who can no longer care for them. \nTheir team spends time getting to know each dog so they can make the best possible match for a loving forever home. \nSwing by\, say hi\, get some puppy cuddles\, and learn more about the incredible work Fetch does. This event is free\, and no pre-registration is required—just bring your big heart and your love for four-legged friends. \nCome meet your new best buddy… or simply enjoy the snuggles. \nGiven the forecasted snow storm\, please check our Facebook page on Sunday morning for any schedule changes. We’ll try to have a notice posted by 9AM. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-rescue-visit-09-09-2025-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251214T120000 DTEND;TZID=America/Chicago:20251214T140000 DTSTAMP:20260404T083445 CREATED:20251104T143301Z LAST-MODIFIED:20251212T181824Z UID:24180-1765713600-1765720800@www.brucecompany.com SUMMARY:Reindeer Fly-In - INDOOR REINDEER PHOTOS this year! DESCRIPTION:Our favorite event of the year is the Holiday Reindeer Fly-In. Say hello to Comet and Vixen and learn some interesting reindeer facts from their elf handlers. This event is free to the public\, and if you’d like a professional photo taken of your family with the reindeer in a sleigh\, the cost is $20 for a 4×6 printed picture. \nReindeer photos will take place inside our warm greenhouse this year!  And to avoid long lines\, we’ll be handing out Group Numbers to those who want photos taken with the reindeer. Stay inside where it’s warm and cozy\, listen for your group to be called\, then proceed outside and into our toasty greenhouse to get your photo taken. Group sizes are small\, so the wait will be minimized. \nWhile you’re here\, visit with the adoptable dogs from Fetch WI Rescue from Noon to 2pm! And enjoy festive music from the Capital City Theatre Carolers from 12:30 to 2pm! URL:https://www.brucecompany.com/event/reindeer-fly-in-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/577017883_1447675774034974_7531813649734754202_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251214T120000 DTEND;TZID=America/Chicago:20251214T140000 DTSTAMP:20260404T083445 CREATED:20251125T223732Z LAST-MODIFIED:20251125T223753Z UID:24447-1765713600-1765720800@www.brucecompany.com SUMMARY:Visit with Fetch WI Rescue Dogs DESCRIPTION:Join us for an afternoon of wagging tails\, soft snuggles\, and feel-good moments! Fetch Wisconsin Rescue—our 2025 charitable partner—will be on-site with some of their adorable\, adoptable dogs who can’t wait to meet you. \nFetch is dedicated to rescuing and rehabilitating unwanted\, neglected\, and abused dogs from shelters across the Midwest\, as well as pups surrendered by owners who can no longer care for them. \nTheir team spends time getting to know each dog so they can make the best possible match for a loving forever home. \nSwing by\, say hi\, get some puppy cuddles\, and learn more about the incredible work Fetch does. This event is free\, and no pre-registration is required—just bring your big heart and your love for four-legged friends. \nCome meet your new best buddy… or simply enjoy the snuggles. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-rescue-visit-09-09-2025-2-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260213 DTEND;VALUE=DATE:20260214 DTSTAMP:20260404T083445 CREATED:20260126T171505Z LAST-MODIFIED:20260126T171505Z UID:24934-1770940800-1771027199@www.brucecompany.com SUMMARY:Great Backyard Bird Count 02-13-2026 DESCRIPTION:The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online web interface\, and compiled for use in scientific research. The GBBC was the first community science project to collect bird sightings online and display results in near real-time. URL:https://www.brucecompany.com/event/great-backyard-bird-count-02-13-2026/ LOCATION:WI CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/GBBC-scaled-e1769447652526.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260213T120000 DTEND;TZID=America/Chicago:20260213T190000 DTSTAMP:20260404T083445 CREATED:20260126T165726Z LAST-MODIFIED:20260126T171535Z UID:24928-1770984000-1771009200@www.brucecompany.com SUMMARY:WPT Garden & Green Living Expo 02-13-2026 DESCRIPTION:Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds\, summer-flowering bulbs\, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the Garden Center through February 11th. URL:https://www.brucecompany.com/event/wpt-garden-green-living-expo-02-13-2026/ LOCATION:Alliant Energy Center CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/png:https://www.brucecompany.com/wp-content/uploads/GARDEN-EXPO-e1769446599545.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260214 DTEND;VALUE=DATE:20260215 DTSTAMP:20260404T083445 CREATED:20260126T171907Z LAST-MODIFIED:20260126T171907Z UID:24936-1771027200-1771113599@www.brucecompany.com SUMMARY:Great Back Yard Bird Count DESCRIPTION:The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online web interface\, and compiled for use in scientific research. The GBBC was the first community science project to collect bird sightings online and display results in near real-time. URL:https://www.brucecompany.com/event/great-back-yard-bird-count/ LOCATION:WI CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/GBBC2-scaled-e1769447913756.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260214T090000 DTEND;TZID=America/Chicago:20260214T180000 DTSTAMP:20260404T083445 CREATED:20260126T170032Z LAST-MODIFIED:20260126T171611Z UID:24933-1771059600-1771092000@www.brucecompany.com SUMMARY:WPT Garden & Green Living Expo 02-14-2026 DESCRIPTION:Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds\, summer-flowering bulbs\, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the Garden Center through February 11th. URL:https://www.brucecompany.com/event/wpt-garden-green-living-expo-02-15-2026/ LOCATION:Alliant Energy Center CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/png:https://www.brucecompany.com/wp-content/uploads/GARDEN-EXPO-e1769446599545.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260215 DTEND;VALUE=DATE:20260216 DTSTAMP:20260404T083445 CREATED:20260126T172348Z LAST-MODIFIED:20260126T172348Z UID:24938-1771113600-1771199999@www.brucecompany.com SUMMARY:Great Backyard Bird Count DESCRIPTION:The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online web interface\, and compiled for use in scientific research. The GBBC was the first community science project to collect bird sightings online and display results in near real-time. URL:https://www.brucecompany.com/event/great-backyard-bird-count-2/ LOCATION:WI CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/GBBC3.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260215T100000 DTEND;TZID=America/Chicago:20260215T160000 DTSTAMP:20260404T083445 CREATED:20260126T165851Z LAST-MODIFIED:20260126T171650Z UID:24931-1771149600-1771171200@www.brucecompany.com SUMMARY:WPT Garden & Green Living Expo 02-15-2026 DESCRIPTION:Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds\, summer-flowering bulbs\, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the Garden Center through February 11th. URL:https://www.brucecompany.com/event/wpt-garden-green-living-expo-02-14-2026/ LOCATION:Alliant Energy Center CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/png:https://www.brucecompany.com/wp-content/uploads/GARDEN-EXPO-e1769446599545.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260216 DTEND;VALUE=DATE:20260217 DTSTAMP:20260404T083445 CREATED:20260126T172553Z LAST-MODIFIED:20260126T172553Z UID:24940-1771200000-1771286399@www.brucecompany.com SUMMARY:Great Backyard Bird Count DESCRIPTION:The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online web interface\, and compiled for use in scientific research. The GBBC was the first community science project to collect bird sightings online and display results in near real-time. URL:https://www.brucecompany.com/event/great-backyard-bird-count-3/ LOCATION:WI CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/GBBC4-scaled-e1769448327554.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260228T110000 DTEND;TZID=America/Chicago:20260228T120000 DTSTAMP:20260404T083445 CREATED:20260126T190939Z LAST-MODIFIED:20260126T190939Z UID:24942-1772276400-1772280000@www.brucecompany.com SUMMARY:Houseplant Clinic DESCRIPTION:Not sure if your orchid bark needs refreshing or if it’s time to upsize your fern? Register for this fun and informative seminar. You’ll learn tips and tricks for deciding if your plants need new homes or if there is something else going on. After\, you’ll meet some new varieties learn how to successfully care for them. Afterwards our garden coaches will be available to answer any particular questions and to help you choose the perfect green friend for your home or office. This seminar is free\, but pre-registration is required. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n  URL:https://www.brucecompany.com/event/houseplant-clinic/ LOCATION:The Bruce Company CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/HOUSEPLANT-CLINIC-scaled-e1769454524344.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260307T110000 DTEND;TZID=America/Chicago:20260307T120000 DTSTAMP:20260404T083445 CREATED:20260211T185851Z LAST-MODIFIED:20260211T185851Z UID:25065-1772881200-1772884800@www.brucecompany.com SUMMARY:Create Your Own Succulent Garden Workshop DESCRIPTION:If your Achilles’ heel is under-watering\, then gardening with succulents is perfect for you. Join us and we’ll help you create your own succulent container with plants and decorative stones and mosses. All supplies are included and pre-registration is required. There is a $45 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-succulent-garden-workshop/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/SUCCULENT-GARDEN-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260307T120000 DTEND;TZID=America/Chicago:20260307T140000 DTSTAMP:20260404T083445 CREATED:20260225T144137Z LAST-MODIFIED:20260225T170912Z UID:25134-1772884800-1772892000@www.brucecompany.com SUMMARY:Doggo Meet and Greet / 03-07-2026 DESCRIPTION:Puppy Love is Back at The Bruce Company!\nWhen Fetch Rescue Wisconsin—our 2025 charitable partner—would visit us with their adorable dogs and puppies\, it was pure joy. You loved it\, and so did we! \nSo we’re bringing back the fan-favorite Meet & Greets!\nThis is a FREE event. No pre-registration required. Just show up and soak up the sweetness. \nFetch Rescue Wisconsin is a foster-based nonprofit dedicated to saving dogs from high-risk shelters and giving them a second chance at life through loving foster homes and thoughtful adoptions. Their mission is to rescue\, rehabilitate\, and rehome dogs across Wisconsin. \nCome and cuddle with pups\, and maybe find your newest family member. URL:https://www.brucecompany.com/event/doggo-meet-and-greet-03-07-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260321T110000 DTEND;TZID=America/Chicago:20260321T140000 DTSTAMP:20260404T083445 CREATED:20260211T185624Z LAST-MODIFIED:20260318T142006Z UID:25063-1774090800-1774101600@www.brucecompany.com SUMMARY:Outdoor Furniture Extravaganza DESCRIPTION:Come celebrate the season of outdoor living in style! Our Furniture Showroom is bursting with fresh colors\, new materials\, and on-trend designs in dining\, deep seating\, and fire tables — everything you need to turn your backyard into your favorite “room”. We’ve invited manufacturer reps who are bringing Exclusive\, Event-Only Savings on new special orders. \nEnjoy refreshments and stroll the showroom while entering to win incredible raffle prizes\, including:\n– An Outdoor GreatRoom Intrigue tabletop lantern ($349 value)\n– A Three Birds Casual teak serving tray ($100 value)\n– A Treasure Garden EVO umbrella light & Bluetooth speaker ($424 value)\n– And More! \nAll raffle proceeds benefit Friends of Pheasant Branch Conservancy. Raffle tickets are $5 each or 3 for $10. \nNo pre-registration needed. Just show up\, get inspired\, and let’s make this your best outdoor season yet. \nWatch now! \nhttps://www.brucecompany.com/wp-content/uploads/In-Style-Outdoors-with-Mary-Beth-Extravaganza-1.mp4\nVisit our Outdoor Furniture page:  https://www.brucecompany.com/casual-outdoor-furniture/ \n  URL:https://www.brucecompany.com/event/outdoor-furniture-extravaganza-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/png:https://www.brucecompany.com/wp-content/uploads/Screenshot-2026-02-11-125245.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260328T110000 DTEND;TZID=America/Chicago:20260328T130000 DTSTAMP:20260404T083445 CREATED:20260211T143605Z LAST-MODIFIED:20260316T162204Z UID:25053-1774695600-1774702800@www.brucecompany.com SUMMARY:Free Garden Design Consultation / 03-28-2026 is FULL DESCRIPTION:Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos\, measurements and your questions. We’ll provide the answers and ideas. The consultations are free\, but pre-registration is required. URL:https://www.brucecompany.com/event/free-garden-design-consultation-03-28-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/FFEX-EVENT-2-2-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260411T110000 DTEND;TZID=America/Chicago:20260411T120000 DTSTAMP:20260404T083445 CREATED:20260318T125604Z LAST-MODIFIED:20260318T125604Z UID:25312-1775905200-1775908800@www.brucecompany.com SUMMARY:Create Your Own Terrarium Workshop / 04-11-2026 DESCRIPTION:Need a little green in your life? Join us and we’ll help you create your own terrarium with tropical plants and decorative stones and mosses. All supplies are included and pre-registration is required. There is a $50 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-terrarium-workshop-04-11-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/webp:https://www.brucecompany.com/wp-content/uploads/TERRARIUM-WORKSHOP-1.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260418T110000 DTEND;TZID=America/Chicago:20260418T120000 DTSTAMP:20260404T083445 CREATED:20260318T125936Z LAST-MODIFIED:20260318T130009Z UID:25314-1776510000-1776513600@www.brucecompany.com SUMMARY:Create Your Own Succulent Garden / 04-18-2026 DESCRIPTION:If your Achilles’ heel is under-watering\, then gardening with succulents is perfect for you. Join us and we’ll help you create your own succulent container with plants and decorative stones and mosses. All supplies are included and pre-registration is required. There is a $45 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-succulent-garden-04-18-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/webp:https://www.brucecompany.com/wp-content/uploads/SUCCULENT-WORKSHOP-1.webp END:VEVENT END:VCALENDAR