BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The Bruce Company - Middleton WI - ECPv6.15.14//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.brucecompany.com X-WR-CALDESC:Events for The Bruce Company - Middleton WI REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250824T110000 DTEND;TZID=America/Chicago:20250824T140000 DTSTAMP:20260404T050956 CREATED:20250716T142514Z LAST-MODIFIED:20250820T143440Z UID:22691-1756033200-1756044000@www.brucecompany.com SUMMARY:Garden Gourmet Demo featuring The Deliciouser Spices! DESCRIPTION:Garden Goodies\, Spiced to Perfection \nGot more zucchini and tomatoes than you know what to do with? Let Michelle Oyamada from Madison’s own small-batch spice company\, The Deliciouser\, show you how to turn your garden haul into something truly mouthwatering. \nMichelle will be serving up samples of a fresh and flavorful Panzanella Salad—a vibrant mix of juicy tomatoes\, crisp cucumbers\, creamy cheese\, and crunchy croutons—all elevated with her signature blend of herbs and spices. It’s garden-to-table made simple… and Deliciouser. \nLive cooking demos every 15 minutes—come hungry for inspiration!No garden? No problem. We’ll share a list of our favorite local farmers’ markets so you can still get in on the goodness. \nThis is a free event\, but pre-registration is required. \n\n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/the-garden-gourmet/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/DeliciouserTeamforFishwife-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250824T120000 DTEND;TZID=America/Chicago:20250824T140000 DTSTAMP:20260404T050956 CREATED:20250721T210445Z LAST-MODIFIED:20250808T225249Z UID:22790-1756036800-1756044000@www.brucecompany.com SUMMARY:One Doggo at a Time / 08-24-2025 DESCRIPTION:Puppy Love Alert!\nWe’re thrilled to announce that Fetch Wisconsin Rescue is our charitable partner for 2025—and we’re hosting a canine meet & greet on Sunday\, August 24! This event is free and no pre-registration is required. \nFetch works tirelessly to rescue and rehabilitate unwanted\, neglected\, and abused dogs from shelters across the Midwest\, as well as pups surrendered by local owners who can no longer care for them. They get to know each furry friend personally\, so they can find the paw-fect forever home. \nThis tail-wagging event is free—no pre-registration needed! Come by to:\n – Meet their adorable\, adoptable dogs – Give out scritches and belly rubs – Maybe even fall in love and start the adoption process \nMark your calendar\, and prepare for a serious case of cuteness! URL:https://www.brucecompany.com/event/one-doggo-at-a-time-08-24-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250907T120000 DTEND;TZID=America/Chicago:20250907T140000 DTSTAMP:20260404T050956 CREATED:20250716T143126Z LAST-MODIFIED:20250815T134615Z UID:22695-1757246400-1757253600@www.brucecompany.com SUMMARY:One Doggo at a Time / 09-07-2025 DESCRIPTION:Fetch Wisconsin Rescue is our charitable partner for 2025 and we are hosting a series of canine meet and greets this year. Fetch is dedicated to the rescue & rehabilitation of unwanted\, neglected\, and abused dogs found in shelters across the Midwest\, as well as dogs surrendered by local owners unable to care for them. They spend time getting to know each dog to make the best possible match for their forever home. This event is free and no pre-registration is required. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-09-07-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250913T120000 DTEND;TZID=America/Chicago:20250913T130000 DTSTAMP:20260404T050956 CREATED:20250716T155830Z LAST-MODIFIED:20250910T121924Z UID:22701-1757764800-1757768400@www.brucecompany.com SUMMARY:A Memorable Raptor Experience is FULL DESCRIPTION:Who lives in Hoo’s Woods? As a non-profit raptor center founded in 1998 by Dianne Moller\, Hoo’s Woods is dedicated to the rehabilitation of eagles\, hawks\, owls falcons and vultures and to educate the community about the vital role that these birds play in the greater eco-system. Stop by the Garden Center to meet these magnificent creatures and learn how Hoo’s Woods rescues them. This event is free to the public\, but pre-registration is required to ensure the safety of the owls. The event is not one suitable for any of your furry friends. \n  URL:https://www.brucecompany.com/event/a-memorable-raptor-experience-3/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/Barred-Owl-Clark-Peregrin-Falcon-Spencer.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250920T110000 DTEND;TZID=America/Chicago:20250920T120000 DTSTAMP:20260404T050956 CREATED:20250814T192457Z LAST-MODIFIED:20250814T192457Z UID:23036-1758366000-1758369600@www.brucecompany.com SUMMARY:Create Your Own Succulent Garden / 09-20-2025 DESCRIPTION:If your Achilles’ heel is under-watering\, then gardening with succulents is perfect for you. Join us and we’ll help you create your own succulent container with plants and decorative stones and mosses. All supplies are included and pre-registration is required. There is a $45 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-succulent-garden-09-20-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/SUCCULENT-GARDEN-1-e1755199426787.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250921T120000 DTEND;TZID=America/Chicago:20250921T160000 DTSTAMP:20260404T050956 CREATED:20250716T144012Z LAST-MODIFIED:20250818T194038Z UID:22696-1758456000-1758470400@www.brucecompany.com SUMMARY:Holiday Collector Sneak Peek DESCRIPTION:Get the first look at what’s new in collectable ornaments. We’ll have Old World Christmas\, Inge-glas and so much more! You can chat with our Holiday Designer about planned tree themes\, have a seasonal treat and get some special savings. This event is free and no pre-registration is required. URL:https://www.brucecompany.com/event/holiday-collector-sneak-peek/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/OWC2-scaled-e1752676735973.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250923T170000 DTEND;TZID=America/Chicago:20250923T180000 DTSTAMP:20260404T050956 CREATED:20250814T192643Z LAST-MODIFIED:20250814T192643Z UID:23038-1758646800-1758650400@www.brucecompany.com SUMMARY:Create Your Own Succulent Garden / 09-23-2025 DESCRIPTION:If your Achilles’ heel is under-watering\, then gardening with succulents is perfect for you. Join us and we’ll help you create your own succulent container with plants and decorative stones and mosses. All supplies are included and pre-registration is required. There is a $45 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-succulent-garden-09-23-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/SUCCULENT-GARDEN-1-e1755199426787.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251011T110000 DTEND;TZID=America/Chicago:20251011T140000 DTSTAMP:20260404T050956 CREATED:20250716T160653Z LAST-MODIFIED:20251010T182033Z UID:22704-1760180400-1760191200@www.brucecompany.com SUMMARY:Family Fall Fest 2025 DESCRIPTION:Bring the whole family for a fun-filled autumn afternoon. Kids can meet and cuddle friendly farm animals\, decorate their very own mini pumpkins\, and strike a pose in front of our cozy\, fall-themed cabin. Plus\, our world-famous balloon artist and a talented face painter will be here to add even more smiles! No registration is required\, and admission is free. URL:https://www.brucecompany.com/event/family-fall-fest-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_8469-Edited.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251011T120000 DTEND;TZID=America/Chicago:20251011T140000 DTSTAMP:20260404T050956 CREATED:20250716T161241Z LAST-MODIFIED:20250716T161241Z UID:22706-1760184000-1760191200@www.brucecompany.com SUMMARY:One Doggo at a Time / 10-11-2025 DESCRIPTION:Fetch Wisconsin Rescue is our charitable partner for 2025 and we are hosting a series of canine meet and greets this year. Fetch is dedicated to the rescue & rehabilitation of unwanted\, neglected\, and abused dogs found in shelters across the Midwest\, as well as dogs surrendered by local owners unable to care for them. They spend time getting to know each dog to make the best possible match for their forever home. This event is free and no pre-registration is required. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-10-11-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251012T120000 DTEND;TZID=America/Chicago:20251012T140000 DTSTAMP:20260404T050956 CREATED:20250929T220019Z LAST-MODIFIED:20250929T220019Z UID:23613-1760270400-1760277600@www.brucecompany.com SUMMARY:Free Garden Designer Consult / 10-12-2025 DESCRIPTION:Attention DIY’ers! Jump start spring with this fun\, educational event designed to inspire your 2025 landscape dreams. If you have questions about a gardening project or need inspiration for a tricky area in your yard\, sign up for a free\, 15-minute consultation with one of our landscape designers. Registration is required so our Plant Information Desk can contact you to schedule an appointment. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/free-garden-designer-consult-10-12-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/FFEX-EVENT-2-1-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251025T110000 DTEND;TZID=America/Chicago:20251025T160000 DTSTAMP:20260404T050956 CREATED:20250716T163218Z LAST-MODIFIED:20250908T205405Z UID:22710-1761390000-1761408000@www.brucecompany.com SUMMARY:Autumn Artisan Faire 2025 DESCRIPTION:Step Into Autumn Magic!Spend a cozy afternoon in our greenhouse surrounded by the colors\, flavors\, and creativity of the season. Explore booths filled with woodwork\, artwork\, handmade jewelry\, sweet treats\, books\, and so much more from talented local makers & bakers. It’s the perfect way to soak up festive fall spirit\, discover unique treasures\, and connect with your community. This event is free to attend.\nClick here to VIEW VENDORS > \n  \n  URL:https://www.brucecompany.com/event/autumn-artisan-faire-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/aIMG_4946-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251025T120000 DTEND;TZID=America/Chicago:20251025T140000 DTSTAMP:20260404T050956 CREATED:20250815T135202Z LAST-MODIFIED:20250815T135202Z UID:23041-1761393600-1761400800@www.brucecompany.com SUMMARY:One Doggo at a Time / 10-25-2025 DESCRIPTION:Fetch Wisconsin Rescue is our charitable partner for 2025 and we are hosting a series of canine meet and greets this year. Fetch is dedicated to the rescue & rehabilitation of unwanted\, neglected\, and abused dogs found in shelters across the Midwest\, as well as dogs surrendered by local owners unable to care for them. They spend time getting to know each dog to make the best possible match for their forever home. This event is free and no pre-registration is required. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-10-11-2025-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251105T090000 DTEND;TZID=America/Chicago:20251130T170000 DTSTAMP:20260404T050956 CREATED:20250721T211305Z LAST-MODIFIED:20251028T191849Z UID:22791-1762333200-1764522000@www.brucecompany.com SUMMARY:Holiday Tree Walk 2025 DESCRIPTION:Take a walk on the festive side!Our 7th Annual Holiday Tree Walk is here—featuring over 35 uniquely decorated trees and displays\, each more magical than the last. Stroll\, admire\, and cast your vote for your favorites!Every ballot enters you for a chance to win a $100 Garden Center Gift Card!Pick up your ballot at the Customer Service desk just inside our lobby. Winner will be drawn December 1 and notified by email. URL:https://www.brucecompany.com/event/holiday-tree-walk-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_7104-rotated-e1753132213855.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251106T150000 DTEND;TZID=America/Chicago:20251106T180000 DTSTAMP:20260404T050956 CREATED:20250721T212300Z LAST-MODIFIED:20251105T182139Z UID:22793-1762441200-1762452000@www.brucecompany.com SUMMARY:Ladies Night Out 2025 DESCRIPTION:Join us for our 12th Annual Ladies Night Out\, the beloved kickoff to our Holiday Open House Weekend! Bring your friends and enjoy an evening filled with fun shopping\, festive music\, and special event-only savings. \nTake a walk through over 35 uniquely themed and beautifully decorated trees in our 7th Annual Holiday Tree Walk. Cast your vote for your favorite for a chance to win a $100 Bruce Company Gift Card! \nWe’ll have refreshments\, awesome raffle prizes\, and plenty of holiday cheer to go around — all while supporting a great cause. \n✨ Proceeds from the raffle benefit Fetch Wisconsin Rescue\, helping give unwanted\, neglected\, and abused dogs across the Midwest a second chance at life. URL:https://www.brucecompany.com/event/ladies-night-out-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_6233.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251107T090000 DTEND;TZID=America/Chicago:20251107T180000 DTSTAMP:20260404T050956 CREATED:20250721T213615Z LAST-MODIFIED:20250721T213615Z UID:22795-1762506000-1762538400@www.brucecompany.com SUMMARY:Holiday Open House / 11-07-2025 DESCRIPTION:If you’ve never strolled through our Holiday Wonderland\, you’re in for a treat. So join us as we start counting down the days to Christmas. Our Holiday Team decorates more than 25 themed trees and displays all over the Garden Center. There will be in-store activities from wandering carolers to trivia contests to our yearly tree walk. Stop in and let us share our holidays with you and your family. This is a free event and no pre-registration is required. URL:https://www.brucecompany.com/event/holiday-open-house-11-07-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_7080-e1753133689234.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251108T090000 DTEND;TZID=America/Chicago:20251108T180000 DTSTAMP:20260404T050956 CREATED:20250721T214043Z LAST-MODIFIED:20250721T214043Z UID:22797-1762592400-1762624800@www.brucecompany.com SUMMARY:Holiday Open House / 11-08-2025 DESCRIPTION:If you’ve never ambled through our Holiday Wonderland\, you’re in for a treat. So join us as we start counting down the days to Christmas. Our Holiday Team decorates more than 25 themed trees and displays all over the Garden Center. There will be in-store activities from wandering carolers to trivia contests to our yearly tree walk. Stop in and let us share our holidays with you and your family. This is a free event and no pre-registration is required. URL:https://www.brucecompany.com/event/holiday-open-house-11-08-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_7291-rotated-e1753133988126.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251109T110000 DTEND;TZID=America/Chicago:20251109T160000 DTSTAMP:20260404T050956 CREATED:20250721T214310Z LAST-MODIFIED:20250721T214310Z UID:22799-1762686000-1762704000@www.brucecompany.com SUMMARY:Holiday Open House / 11-09-2025 DESCRIPTION:If you’ve never ambled through our Holiday Wonderland\, you’re in for a treat. So join us as we start counting down the days to Christmas. Our Holiday Team decorates more than 25 themed trees and displays all over the Garden Center. There will be in-store activities from wandering carolers to trivia contests to our yearly tree walk. Stop in and let us share our holidays with you and your family. This is a free event and no pre-registration is required. URL:https://www.brucecompany.com/event/holiday-open-house-11-09-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_7309-rotated-e1753134125432.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251109T120000 DTEND;TZID=America/Chicago:20251109T140000 DTSTAMP:20260404T050956 CREATED:20251027T203220Z LAST-MODIFIED:20251027T203419Z UID:24096-1762689600-1762696800@www.brucecompany.com SUMMARY:One Doggo at a Time Rescue Visit / 11-09-2025 DESCRIPTION:Fetch Wisconsin Rescue is our charitable partner for 2025 and we are hosting a series of canine meet and greets this year. Fetch is dedicated to the rescue & rehabilitation of unwanted\, neglected\, and abused dogs found in shelters across the Midwest\, as well as dogs surrendered by local owners unable to care for them. They spend time getting to know each dog to make the best possible match for their forever home. This event is free and no pre-registration is required. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-rescue-visit-09-09-2025/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251109T123000 DTEND;TZID=America/Chicago:20251109T140000 DTSTAMP:20260404T050956 CREATED:20251107T185344Z LAST-MODIFIED:20251107T185344Z UID:24243-1762691400-1762696800@www.brucecompany.com SUMMARY:Capital City Theatre Carolers DESCRIPTION:Celebrate the season with us and carolers from Capital City Theatre. They’ll provide the festive sounds and we bring the sparkle. Whether you just listen or sing along\, we’ll have your holiday spirits lifted in no time! There is no charge for this event and no registration is required. URL:https://www.brucecompany.com/event/capital-city-theatre-carolers-4/ ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_4555-scaled-e1761598189280.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251115T110000 DTEND;TZID=America/Chicago:20251115T150000 DTSTAMP:20260404T050956 CREATED:20250808T134200Z LAST-MODIFIED:20251114T135128Z UID:22973-1763204400-1763218800@www.brucecompany.com SUMMARY:Family Photo Day is FULL DESCRIPTION:Bring your family dressed in their holiday best and your camera to the Garden Center and we’ll take your photo in front of any of our festively decorated trees. We’ve photographed groups of 2 and groups of 22. Pets are welcomed as long as they are on a leash. This event is free\, but pre-registration is encouraged as it helps us with a head count. URL:https://www.brucecompany.com/event/family-photo-day-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/AdobeStock_125499749-scaled-e1754660370101.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251118T170000 DTEND;TZID=America/Chicago:20251118T180000 DTSTAMP:20260404T050956 CREATED:20250808T142454Z LAST-MODIFIED:20251010T110459Z UID:22975-1763485200-1763488800@www.brucecompany.com SUMMARY:Create Your Own Holiday Container Workshop / 11-18 is FULL DESCRIPTION:Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks\, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop. \n  URL:https://www.brucecompany.com/event/create-your-own-container-workshop/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_4531-rotated-e1754663028456.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251122T110000 DTEND;TZID=America/Chicago:20251122T120000 DTSTAMP:20260404T050956 CREATED:20250808T143459Z LAST-MODIFIED:20251104T004203Z UID:22977-1763809200-1763812800@www.brucecompany.com SUMMARY:Create Your Own Holiday Container Workshop / 11-22 is FULL DESCRIPTION:Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks\, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop. URL:https://www.brucecompany.com/event/create-your-own-holiday-container-11-22/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_4531-rotated-e1754663028456.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251125T170000 DTEND;TZID=America/Chicago:20251125T180000 DTSTAMP:20260404T050956 CREATED:20250808T144034Z LAST-MODIFIED:20250808T144034Z UID:22979-1764090000-1764093600@www.brucecompany.com SUMMARY:Create Your Own Holiday Container Workshop / 11-25 DESCRIPTION:Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks\, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-holiday-container-workshop-11-25/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_4531-rotated-e1754663028456.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251129T110000 DTEND;TZID=America/Chicago:20251129T120000 DTSTAMP:20260404T050956 CREATED:20250808T144208Z LAST-MODIFIED:20251117T193017Z UID:22980-1764414000-1764417600@www.brucecompany.com SUMMARY:Create Your Own Holiday Container Workshop / 11-29 is FULL DESCRIPTION:Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks\, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop. \n  URL:https://www.brucecompany.com/event/create-your-own-holiday-container-workshop-11-29/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/IMG_4531-rotated-e1754663028456.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251129T123000 DTEND;TZID=America/Chicago:20251129T140000 DTSTAMP:20260404T050956 CREATED:20251125T185107Z LAST-MODIFIED:20251129T144624Z UID:24436-1764419400-1764424800@www.brucecompany.com SUMMARY:Capital City Theatre Carolers - Cancelled due to inclement weather. DESCRIPTION:Due to inclement weather\, this event has been cancelled. We will be rescheduling – please visit our site again for the new event date. We’re so sorry for any inconvenience! \nSaturday\, November 29 • 12:30–2:00 PMLet the season sing! \nFREE EVENT.  The Capital City Theatre Carolers will be filling our store with classic holiday cheer. Stop in\, shop around\, and enjoy their beautiful harmonies as they stroll and perform. Feel free to sing along or simply soak in the festive magic—either way\, it’s the perfect way to brighten your Saturday and kick off the holiday spirit at The Bruce Company. URL:https://www.brucecompany.com/event/capital-city-theatre-carolers-5/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/Carolers.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251130T110000 DTEND;TZID=America/Chicago:20251130T130000 DTSTAMP:20260404T050956 CREATED:20250930T153247Z LAST-MODIFIED:20251130T152857Z UID:23616-1764500400-1764507600@www.brucecompany.com SUMMARY:A Visit with Santa DESCRIPTION:That right jolly old elf will take a break from his very busy schedule to visit the Garden Center. He’ll be ready for photos with all believers\, young and old. Please bring your own camera. This event is free\, but pre-registration is required as it helps us with a head count. \nTHIS EVENT IS OPEN TODAY. SANTA IS EXCITED TO SEE YOU! \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/a-visit-with-santa-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/SANTA-7.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251130T120000 DTEND;TZID=America/Chicago:20251130T140000 DTSTAMP:20260404T050956 CREATED:20251125T223612Z LAST-MODIFIED:20251128T195205Z UID:24441-1764504000-1764511200@www.brucecompany.com SUMMARY:Visit with Fetch WI Rescue Dogs DESCRIPTION:Join us for an afternoon of wagging tails\, soft snuggles\, and feel-good moments! Fetch Wisconsin Rescue—our 2025 charitable partner—will be on-site with some of their adorable\, adoptable dogs who can’t wait to meet you. \nFetch is dedicated to rescuing and rehabilitating unwanted\, neglected\, and abused dogs from shelters across the Midwest\, as well as pups surrendered by owners who can no longer care for them. \nTheir team spends time getting to know each dog so they can make the best possible match for a loving forever home. \nSwing by\, say hi\, get some puppy cuddles\, and learn more about the incredible work Fetch does. This event is free\, and no pre-registration is required—just bring your big heart and your love for four-legged friends. \nCome meet your new best buddy… or simply enjoy the snuggles. \nGiven the forecasted snow storm\, please check our Facebook page on Sunday morning for any schedule changes. We’ll try to have a notice posted by 9AM. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-rescue-visit-09-09-2025-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251213T123000 DTEND;TZID=America/Chicago:20251213T140000 DTSTAMP:20260404T050956 CREATED:20251125T191238Z LAST-MODIFIED:20251204T173838Z UID:24438-1765629000-1765634400@www.brucecompany.com SUMMARY:Capital City Theatre Carolers! DESCRIPTION:Saturday\, December 13 • 12:30–2:00 PMLet the season sing! \nFREE EVENT.  The Capital City Theatre Carolers will be filling our store with classic holiday cheer. Stop in\, shop around\, and enjoy their beautiful harmonies as they stroll and perform. Feel free to sing along or simply soak in the festive magic—either way\, it’s the perfect way to brighten your Saturday and kick off the holiday spirit at The Bruce Company. URL:https://www.brucecompany.com/event/capital-city-theatre-carolers-5-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/Carolers.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251214T120000 DTEND;TZID=America/Chicago:20251214T140000 DTSTAMP:20260404T050956 CREATED:20251104T143301Z LAST-MODIFIED:20251212T181824Z UID:24180-1765713600-1765720800@www.brucecompany.com SUMMARY:Reindeer Fly-In - INDOOR REINDEER PHOTOS this year! DESCRIPTION:Our favorite event of the year is the Holiday Reindeer Fly-In. Say hello to Comet and Vixen and learn some interesting reindeer facts from their elf handlers. This event is free to the public\, and if you’d like a professional photo taken of your family with the reindeer in a sleigh\, the cost is $20 for a 4×6 printed picture. \nReindeer photos will take place inside our warm greenhouse this year!  And to avoid long lines\, we’ll be handing out Group Numbers to those who want photos taken with the reindeer. Stay inside where it’s warm and cozy\, listen for your group to be called\, then proceed outside and into our toasty greenhouse to get your photo taken. Group sizes are small\, so the wait will be minimized. \nWhile you’re here\, visit with the adoptable dogs from Fetch WI Rescue from Noon to 2pm! And enjoy festive music from the Capital City Theatre Carolers from 12:30 to 2pm! URL:https://www.brucecompany.com/event/reindeer-fly-in-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/577017883_1447675774034974_7531813649734754202_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251214T120000 DTEND;TZID=America/Chicago:20251214T140000 DTSTAMP:20260404T050956 CREATED:20251125T223732Z LAST-MODIFIED:20251125T223753Z UID:24447-1765713600-1765720800@www.brucecompany.com SUMMARY:Visit with Fetch WI Rescue Dogs DESCRIPTION:Join us for an afternoon of wagging tails\, soft snuggles\, and feel-good moments! Fetch Wisconsin Rescue—our 2025 charitable partner—will be on-site with some of their adorable\, adoptable dogs who can’t wait to meet you. \nFetch is dedicated to rescuing and rehabilitating unwanted\, neglected\, and abused dogs from shelters across the Midwest\, as well as pups surrendered by owners who can no longer care for them. \nTheir team spends time getting to know each dog so they can make the best possible match for a loving forever home. \nSwing by\, say hi\, get some puppy cuddles\, and learn more about the incredible work Fetch does. This event is free\, and no pre-registration is required—just bring your big heart and your love for four-legged friends. \nCome meet your new best buddy… or simply enjoy the snuggles. URL:https://www.brucecompany.com/event/one-doggo-at-a-time-rescue-visit-09-09-2025-2-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-2.jpg END:VEVENT END:VCALENDAR