BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The Bruce Company - Middleton WI - ECPv6.15.14//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.brucecompany.com X-WR-CALDESC:Events for The Bruce Company - Middleton WI REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251214T123000 DTEND;TZID=America/Chicago:20251214T140000 DTSTAMP:20260406T012435 CREATED:20251204T173746Z LAST-MODIFIED:20251204T173755Z UID:24521-1765715400-1765720800@www.brucecompany.com SUMMARY:Capital City Theatre Carolers! DESCRIPTION:Sunday\, December 14 • 12:30–2:00 PMLet the season sing! \nFREE EVENT.  The Capital City Theatre Carolers will be filling our store with classic holiday cheer. Stop in\, shop around\, and enjoy their beautiful harmonies as they stroll and perform. Feel free to sing along or simply soak in the festive magic—either way\, it’s the perfect way to brighten your Saturday and kick off the holiday spirit at The Bruce Company. URL:https://www.brucecompany.com/event/capital-city-theatre-carolers-5-2-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/Carolers.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260213 DTEND;VALUE=DATE:20260214 DTSTAMP:20260406T012435 CREATED:20260126T171505Z LAST-MODIFIED:20260126T171505Z UID:24934-1770940800-1771027199@www.brucecompany.com SUMMARY:Great Backyard Bird Count 02-13-2026 DESCRIPTION:The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online web interface\, and compiled for use in scientific research. The GBBC was the first community science project to collect bird sightings online and display results in near real-time. URL:https://www.brucecompany.com/event/great-backyard-bird-count-02-13-2026/ LOCATION:WI CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/GBBC-scaled-e1769447652526.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260213T120000 DTEND;TZID=America/Chicago:20260213T190000 DTSTAMP:20260406T012435 CREATED:20260126T165726Z LAST-MODIFIED:20260126T171535Z UID:24928-1770984000-1771009200@www.brucecompany.com SUMMARY:WPT Garden & Green Living Expo 02-13-2026 DESCRIPTION:Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds\, summer-flowering bulbs\, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the Garden Center through February 11th. URL:https://www.brucecompany.com/event/wpt-garden-green-living-expo-02-13-2026/ LOCATION:Alliant Energy Center CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/png:https://www.brucecompany.com/wp-content/uploads/GARDEN-EXPO-e1769446599545.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260214 DTEND;VALUE=DATE:20260215 DTSTAMP:20260406T012435 CREATED:20260126T171907Z LAST-MODIFIED:20260126T171907Z UID:24936-1771027200-1771113599@www.brucecompany.com SUMMARY:Great Back Yard Bird Count DESCRIPTION:The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online web interface\, and compiled for use in scientific research. The GBBC was the first community science project to collect bird sightings online and display results in near real-time. URL:https://www.brucecompany.com/event/great-back-yard-bird-count/ LOCATION:WI CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/GBBC2-scaled-e1769447913756.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260214T090000 DTEND;TZID=America/Chicago:20260214T180000 DTSTAMP:20260406T012435 CREATED:20260126T170032Z LAST-MODIFIED:20260126T171611Z UID:24933-1771059600-1771092000@www.brucecompany.com SUMMARY:WPT Garden & Green Living Expo 02-14-2026 DESCRIPTION:Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds\, summer-flowering bulbs\, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the Garden Center through February 11th. URL:https://www.brucecompany.com/event/wpt-garden-green-living-expo-02-15-2026/ LOCATION:Alliant Energy Center CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/png:https://www.brucecompany.com/wp-content/uploads/GARDEN-EXPO-e1769446599545.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260215 DTEND;VALUE=DATE:20260216 DTSTAMP:20260406T012435 CREATED:20260126T172348Z LAST-MODIFIED:20260126T172348Z UID:24938-1771113600-1771199999@www.brucecompany.com SUMMARY:Great Backyard Bird Count DESCRIPTION:The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online web interface\, and compiled for use in scientific research. The GBBC was the first community science project to collect bird sightings online and display results in near real-time. URL:https://www.brucecompany.com/event/great-backyard-bird-count-2/ LOCATION:WI CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/GBBC3.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260215T100000 DTEND;TZID=America/Chicago:20260215T160000 DTSTAMP:20260406T012435 CREATED:20260126T165851Z LAST-MODIFIED:20260126T171650Z UID:24931-1771149600-1771171200@www.brucecompany.com SUMMARY:WPT Garden & Green Living Expo 02-15-2026 DESCRIPTION:Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds\, summer-flowering bulbs\, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the Garden Center through February 11th. URL:https://www.brucecompany.com/event/wpt-garden-green-living-expo-02-14-2026/ LOCATION:Alliant Energy Center CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/png:https://www.brucecompany.com/wp-content/uploads/GARDEN-EXPO-e1769446599545.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260216 DTEND;VALUE=DATE:20260217 DTSTAMP:20260406T012435 CREATED:20260126T172553Z LAST-MODIFIED:20260126T172553Z UID:24940-1771200000-1771286399@www.brucecompany.com SUMMARY:Great Backyard Bird Count DESCRIPTION:The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online web interface\, and compiled for use in scientific research. The GBBC was the first community science project to collect bird sightings online and display results in near real-time. URL:https://www.brucecompany.com/event/great-backyard-bird-count-3/ LOCATION:WI CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/GBBC4-scaled-e1769448327554.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260228T110000 DTEND;TZID=America/Chicago:20260228T120000 DTSTAMP:20260406T012435 CREATED:20260126T190939Z LAST-MODIFIED:20260126T190939Z UID:24942-1772276400-1772280000@www.brucecompany.com SUMMARY:Houseplant Clinic DESCRIPTION:Not sure if your orchid bark needs refreshing or if it’s time to upsize your fern? Register for this fun and informative seminar. You’ll learn tips and tricks for deciding if your plants need new homes or if there is something else going on. After\, you’ll meet some new varieties learn how to successfully care for them. Afterwards our garden coaches will be available to answer any particular questions and to help you choose the perfect green friend for your home or office. This seminar is free\, but pre-registration is required. \n\n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n  URL:https://www.brucecompany.com/event/houseplant-clinic/ LOCATION:The Bruce Company CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/HOUSEPLANT-CLINIC-scaled-e1769454524344.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260307T110000 DTEND;TZID=America/Chicago:20260307T120000 DTSTAMP:20260406T012435 CREATED:20260211T185851Z LAST-MODIFIED:20260211T185851Z UID:25065-1772881200-1772884800@www.brucecompany.com SUMMARY:Create Your Own Succulent Garden Workshop DESCRIPTION:If your Achilles’ heel is under-watering\, then gardening with succulents is perfect for you. Join us and we’ll help you create your own succulent container with plants and decorative stones and mosses. All supplies are included and pre-registration is required. There is a $45 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-succulent-garden-workshop/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/SUCCULENT-GARDEN-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260307T120000 DTEND;TZID=America/Chicago:20260307T140000 DTSTAMP:20260406T012435 CREATED:20260225T144137Z LAST-MODIFIED:20260225T170912Z UID:25134-1772884800-1772892000@www.brucecompany.com SUMMARY:Doggo Meet and Greet / 03-07-2026 DESCRIPTION:Puppy Love is Back at The Bruce Company!\nWhen Fetch Rescue Wisconsin—our 2025 charitable partner—would visit us with their adorable dogs and puppies\, it was pure joy. You loved it\, and so did we! \nSo we’re bringing back the fan-favorite Meet & Greets!\nThis is a FREE event. No pre-registration required. Just show up and soak up the sweetness. \nFetch Rescue Wisconsin is a foster-based nonprofit dedicated to saving dogs from high-risk shelters and giving them a second chance at life through loving foster homes and thoughtful adoptions. Their mission is to rescue\, rehabilitate\, and rehome dogs across Wisconsin. \nCome and cuddle with pups\, and maybe find your newest family member. URL:https://www.brucecompany.com/event/doggo-meet-and-greet-03-07-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260321T110000 DTEND;TZID=America/Chicago:20260321T140000 DTSTAMP:20260406T012435 CREATED:20260211T185624Z LAST-MODIFIED:20260318T142006Z UID:25063-1774090800-1774101600@www.brucecompany.com SUMMARY:Outdoor Furniture Extravaganza DESCRIPTION:Come celebrate the season of outdoor living in style! Our Furniture Showroom is bursting with fresh colors\, new materials\, and on-trend designs in dining\, deep seating\, and fire tables — everything you need to turn your backyard into your favorite “room”. We’ve invited manufacturer reps who are bringing Exclusive\, Event-Only Savings on new special orders. \nEnjoy refreshments and stroll the showroom while entering to win incredible raffle prizes\, including:\n– An Outdoor GreatRoom Intrigue tabletop lantern ($349 value)\n– A Three Birds Casual teak serving tray ($100 value)\n– A Treasure Garden EVO umbrella light & Bluetooth speaker ($424 value)\n– And More! \nAll raffle proceeds benefit Friends of Pheasant Branch Conservancy. Raffle tickets are $5 each or 3 for $10. \nNo pre-registration needed. Just show up\, get inspired\, and let’s make this your best outdoor season yet. \nWatch now! \nhttps://www.brucecompany.com/wp-content/uploads/In-Style-Outdoors-with-Mary-Beth-Extravaganza-1.mp4\nVisit our Outdoor Furniture page:  https://www.brucecompany.com/casual-outdoor-furniture/ \n  URL:https://www.brucecompany.com/event/outdoor-furniture-extravaganza-2/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/png:https://www.brucecompany.com/wp-content/uploads/Screenshot-2026-02-11-125245.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260328T110000 DTEND;TZID=America/Chicago:20260328T130000 DTSTAMP:20260406T012435 CREATED:20260211T143605Z LAST-MODIFIED:20260316T162204Z UID:25053-1774695600-1774702800@www.brucecompany.com SUMMARY:Free Garden Design Consultation / 03-28-2026 is FULL DESCRIPTION:Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos\, measurements and your questions. We’ll provide the answers and ideas. The consultations are free\, but pre-registration is required. URL:https://www.brucecompany.com/event/free-garden-design-consultation-03-28-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/FFEX-EVENT-2-2-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260411T110000 DTEND;TZID=America/Chicago:20260411T120000 DTSTAMP:20260406T012435 CREATED:20260318T125604Z LAST-MODIFIED:20260318T125604Z UID:25312-1775905200-1775908800@www.brucecompany.com SUMMARY:Create Your Own Terrarium Workshop / 04-11-2026 DESCRIPTION:Need a little green in your life? Join us and we’ll help you create your own terrarium with tropical plants and decorative stones and mosses. All supplies are included and pre-registration is required. There is a $50 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-terrarium-workshop-04-11-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/webp:https://www.brucecompany.com/wp-content/uploads/TERRARIUM-WORKSHOP-1.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260418T110000 DTEND;TZID=America/Chicago:20260418T120000 DTSTAMP:20260406T012435 CREATED:20260318T125936Z LAST-MODIFIED:20260318T130009Z UID:25314-1776510000-1776513600@www.brucecompany.com SUMMARY:Create Your Own Succulent Garden / 04-18-2026 DESCRIPTION:If your Achilles’ heel is under-watering\, then gardening with succulents is perfect for you. Join us and we’ll help you create your own succulent container with plants and decorative stones and mosses. All supplies are included and pre-registration is required. There is a $45 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-succulent-garden-04-18-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/webp:https://www.brucecompany.com/wp-content/uploads/SUCCULENT-WORKSHOP-1.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260420T090000 DTEND;TZID=America/Chicago:20260420T180000 DTSTAMP:20260406T012435 CREATED:20260318T131022Z LAST-MODIFIED:20260318T131022Z UID:25316-1776675600-1776708000@www.brucecompany.com SUMMARY:Celebrate Earth Week / 04-20-2026 thru 04-24-2026 DESCRIPTION:April is a busy month for gardeners and this week is no exception! From Earth Day to Arbor\, we’re celebrating the beginning of garden season by sharing a different giveaway or activity each day\, while supplies last. This event is free and pre-registration is not required. URL:https://www.brucecompany.com/event/celebrate-earth-week-04-20-2026-thru-04-24-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EARTH-WEEK.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260425T080000 DTEND;TZID=America/Chicago:20260425T170000 DTSTAMP:20260406T012435 CREATED:20260318T131643Z LAST-MODIFIED:20260318T131643Z UID:25318-1777104000-1777136400@www.brucecompany.com SUMMARY:Create Your Own Herb Garden / 04-25-2026 DESCRIPTION:Interested in trying some zest and flavor to your recipe repertoire\, but aren’t sure what herbs to choose? Join us and our plant geeks will help you create a themed herb container to provide you with fresh flavor right outside your door All planting supplies are included and will vary from photo. Pre-registration is required. There is a $40 fee payable on the day of the workshop. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/create-your-own-herb-garden-04-25-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/HERB-GARDEN.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260425T110000 DTEND;TZID=America/Chicago:20260425T130000 DTSTAMP:20260406T012435 CREATED:20260211T143927Z LAST-MODIFIED:20260211T143927Z UID:25055-1777114800-1777122000@www.brucecompany.com SUMMARY:Free Garden Design Consultation / 04-25-2026 DESCRIPTION:Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos\, measurements and your questions. We’ll provide the answers and ideas. The consultations are free\, but pre-registration is required. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/free-garden-design-consultation-04-25-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/FFEX-EVENT-2-2-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260523T110000 DTEND;TZID=America/Chicago:20260523T130000 DTSTAMP:20260406T012435 CREATED:20260211T144133Z LAST-MODIFIED:20260211T144133Z UID:25056-1779534000-1779541200@www.brucecompany.com SUMMARY:Free Garden Design Consultation / 05-23-2026 DESCRIPTION:Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos\, measurements and your questions. We’ll provide the answers and ideas. The consultations are free\, but pre-registration is required. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/free-garden-design-consultation-05-23-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/FFEX-EVENT-2-2-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260613T120000 DTEND;TZID=America/Chicago:20260613T140000 DTSTAMP:20260406T012435 CREATED:20260225T144320Z LAST-MODIFIED:20260225T171053Z UID:25136-1781352000-1781359200@www.brucecompany.com SUMMARY:Doggo Meet and Greet / 06-13-2026 DESCRIPTION:Puppy Love is Back at The Bruce Company!\nIt was so much fun when Fetch Rescue Wisconsin\, our charitable partner for 2025\, stopped in with dogs and puppies! We enjoyed the cuddles and know that you did too. \nSo we’re bringing back the fan-favorite Meet & Greets!\nThis is a FREE event. No pre-registration required. Just show up and soak up the sweetness. \nFetch Rescue Wisconsin is a foster-based nonprofit dedicated to saving dogs from high-risk shelters and giving them a second chance at life through loving foster homes and thoughtful adoptions. Their mission is to rescue\, rehabilitate\, and rehome dogs across Wisconsin. \nCome and cuddle with pups\, and maybe find your newest family member. URL:https://www.brucecompany.com/event/doggo-meet-and-greet-06-13-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260627T110000 DTEND;TZID=America/Chicago:20260627T130000 DTSTAMP:20260406T012435 CREATED:20260211T144329Z LAST-MODIFIED:20260211T144329Z UID:25057-1782558000-1782565200@www.brucecompany.com SUMMARY:Free Garden Design Consultation / 06-27-2026 DESCRIPTION:Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos\, measurements and your questions. We’ll provide the answers and ideas. The consultations are free\, but pre-registration is required. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/free-garden-design-consultation-06-27-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/FFEX-EVENT-2-2-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260711T120000 DTEND;TZID=America/Chicago:20260711T140000 DTSTAMP:20260406T012435 CREATED:20260225T144441Z LAST-MODIFIED:20260225T171131Z UID:25137-1783771200-1783778400@www.brucecompany.com SUMMARY:Doggo Meet and Greet / 07-11-2026 DESCRIPTION:Puppy Love is Back at The Bruce Company!\nIt was so much fun when Fetch Rescue Wisconsin\, our charitable partner for 2025\, stopped in with dogs and puppies! We enjoyed the cuddles and know that you did too. \nSo we’re bringing back the fan-favorite Meet & Greets!\nThis is a FREE event. No pre-registration required. Just show up and soak up the sweetness. \nFetch Rescue Wisconsin is a foster-based nonprofit dedicated to saving dogs from high-risk shelters and giving them a second chance at life through loving foster homes and thoughtful adoptions. Their mission is to rescue\, rehabilitate\, and rehome dogs across Wisconsin. \nCome and cuddle with pups\, and maybe find your newest family member. URL:https://www.brucecompany.com/event/doggo-meet-and-greet-07-11-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260725T110000 DTEND;TZID=America/Chicago:20260725T130000 DTSTAMP:20260406T012435 CREATED:20260211T144511Z LAST-MODIFIED:20260211T144511Z UID:25058-1784977200-1784984400@www.brucecompany.com SUMMARY:Free Garden Design Consultation / 07-25-2026 DESCRIPTION:Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos\, measurements and your questions. We’ll provide the answers and ideas. The consultations are free\, but pre-registration is required. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/free-garden-design-consultation-07-25-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/FFEX-EVENT-2-2-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260822T110000 DTEND;TZID=America/Chicago:20260822T130000 DTSTAMP:20260406T012435 CREATED:20260211T144648Z LAST-MODIFIED:20260211T144648Z UID:25059-1787396400-1787403600@www.brucecompany.com SUMMARY:Free Garden Design Consultation / 08-22-2026 DESCRIPTION:Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos\, measurements and your questions. We’ll provide the answers and ideas. The consultations are free\, but pre-registration is required. \n\n \n \n Register here - Would You Like to Attend this Event?\n \n \n YES!\n \n \n \n No\n Registration FormName*\n \n \n \n First\n \n \n \n \n Last\n \n \n Address \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n Phone*Email*Number Attending?*List the Kids AttendingCAPTCHA URL:https://www.brucecompany.com/event/free-garden-design-consultation-08-22-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/FFEX-EVENT-2-2-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261010T120000 DTEND;TZID=America/Chicago:20261010T140000 DTSTAMP:20260406T012435 CREATED:20260225T144618Z LAST-MODIFIED:20260225T171149Z UID:25138-1791633600-1791640800@www.brucecompany.com SUMMARY:Doggo Meet and Greet / 10-10-2026 DESCRIPTION:Puppy Love is Back at The Bruce Company!\nIt was so much fun when Fetch Rescue Wisconsin\, our charitable partner for 2025\, stopped in with dogs and puppies! We enjoyed the cuddles and know that you did too. \nSo we’re bringing back the fan-favorite Meet & Greets!\nThis is a FREE event. No pre-registration required. Just show up and soak up the sweetness. \nFetch Rescue Wisconsin is a foster-based nonprofit dedicated to saving dogs from high-risk shelters and giving them a second chance at life through loving foster homes and thoughtful adoptions. Their mission is to rescue\, rehabilitate\, and rehome dogs across Wisconsin. \nCome and cuddle with pups\, and maybe find your newest family member. URL:https://www.brucecompany.com/event/doggo-meet-and-greet-10-10-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261129T120000 DTEND;TZID=America/Chicago:20261129T140000 DTSTAMP:20260406T012435 CREATED:20260225T144800Z LAST-MODIFIED:20260225T171201Z UID:25139-1795953600-1795960800@www.brucecompany.com SUMMARY:Doggo Meet and Greet / 11-29-2026 DESCRIPTION:Puppy Love is Back at The Bruce Company!\nIt was so much fun when Fetch Rescue Wisconsin\, our charitable partner for 2025\, stopped in with dogs and puppies! We enjoyed the cuddles and know that you did too. \nSo we’re bringing back the fan-favorite Meet & Greets!\nThis is a FREE event. No pre-registration required. Just show up and soak up the sweetness. \nFetch Rescue Wisconsin is a foster-based nonprofit dedicated to saving dogs from high-risk shelters and giving them a second chance at life through loving foster homes and thoughtful adoptions. Their mission is to rescue\, rehabilitate\, and rehome dogs across Wisconsin. \nCome and cuddle with pups\, and maybe find your newest family member. URL:https://www.brucecompany.com/event/doggo-meet-and-greet-11-29-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261206T120000 DTEND;TZID=America/Chicago:20261206T140000 DTSTAMP:20260406T012435 CREATED:20260225T144938Z LAST-MODIFIED:20260318T163809Z UID:25140-1796558400-1796565600@www.brucecompany.com SUMMARY:Doggo Meet and Greet / 12-06-2026 DESCRIPTION:Puppy Love is Back at The Bruce Company!\nIt was so much fun when Fetch Rescue Wisconsin\, our charitable partner for 2025\, stopped in with dogs and puppies! We enjoyed the cuddles and know that you did too. \nSo we’re bringing back the fan-favorite Meet & Greets!\nThis is a FREE event. No pre-registration required. Just show up and soak up the sweetness. \nFetch Rescue Wisconsin is a foster-based nonprofit dedicated to saving dogs from high-risk shelters and giving them a second chance at life through loving foster homes and thoughtful adoptions. Their mission is to rescue\, rehabilitate\, and rehome dogs across Wisconsin. \nCome and cuddle with pups\, and maybe find your newest family member. URL:https://www.brucecompany.com/event/doggo-meet-and-greet-12-13-2026/ LOCATION:The Bruce Company Garden Center\, 2830 Parmenter St.\, Middleton\, WI\, 53562\, United States CATEGORIES:Garden Center Events ATTACH;FMTTYPE=image/jpeg:https://www.brucecompany.com/wp-content/uploads/EVENTS-BANNER-3.jpg END:VEVENT END:VCALENDAR