The Bruce Company is proud to be featured in Season 2 of Storm Chasin’, a nationally streamed YouTube series that follows snow and ice management professionals as they tackle some of winter’s toughest storms.

Premieres June 5 at 7:00PM on YouTube
Click here to watch:  Storm Chasin’ on YouTube

This episode follows our very own Bruce Company Snow Warriors through a major Wisconsin blizzard, offering a behind-the-scenes look at the skill, teamwork, and determination required to keep properties safe and accessible when winter weather is at its worst. From overnight operations to high-pressure decision-making, viewers will experience the drama and dedication that define professional snow management.

We’re honored to represent Madison on a national platform and excited to showcase the hardworking team members who help keep our community moving throughout the winter season.

Tune in from the comfort of your own home. This is not an in-store event.

See what it takes to battle a Wisconsin blizzard from the front lines.