One water gardening supply source.
As the area’s largest full service distributor of products to the water garden industry, you can turn to us as the one source for all your product requirements. Our philosophy is to partner with our customers to help them exponentially increase their water feature business, because your success is our success.
We distribute pond supplies throughout Wisconsin & Illinois. The Bruce Company has the quality products, service, & expertise to meet the growing needs of our customers. Whether you are a contractor doing a small residential job or a large commercial project we can service and supply you.
As an Authorized Aquascape Pro Pond Distributor, we carry a large inventory of water garden supplies and products to meet all of your water gardening needs, including pond gravel, cobbles & boulders. We also can help you with that large-scale project as well. From large pond liners to fountains and aeration systems, we have what you need to make a successful project no matter what the size.
We offer an array of services to help you succeed with all your water feature projects from beginning to end as well as future service work. These services include:
- Technical Support
- CAD Design
- Delivery
- Parts and Service
- Project Analysis or Service
- Education
Our goal is provide you with the best products, services, and technical support for you to be successful. To ensure your next project will be a success, call us!
Technical Support
Delivery
Parts & Service
Project Analysis or Service
Education
The Pond Shop at The Bruce Company conducts one on one Build-A-Pond classes each year. These classes are educational for those looking to move into the water gardening business and/or additional training in an unfamiliar aquatic method.
The Aquatic Boot Camp hosted by The Pond Shop at The Bruce Company is a one day event that is held in January/February in the even years. It’s designed to be educational for the owner, install crew, sales and retail staff. This event includes great seminars and a hands-on indoor workshop.

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