Middleton Garden Center Hours: MON-SAT: 9AM-6PM | SUN: 11AM-4PM

Aquatic Distribution

One water gardening supply source.

As the area’s largest full service distributor of products to the water garden industry, you can turn to us as the one  source for all your product requirements.  Our philosophy is to partner with our customers to help them exponentially increase their water feature business, because your success is our success.

We distribute pond supplies throughout Wisconsin, Illinois, & Iowa.  The Bruce Company has the quality products, service, & expertise to meet the growing needs of our customers. Whether you are a contractor doing a small residential job or a large commercial project we can service and supply you.

As an Authorized Aquascape Pro Pond Distributor, we carry a large inventory of water garden supplies and products to meet all of your water gardening needs, including pond gravel, cobbles & boulders.  We also can help you with that large-scale project as well.  From large pond liners to fountains and aeration systems, we have what you need to make a successful project no matter what the size.

 We offer an array of services to help you succeed with all your water feature projects from beginning to end as well as future service work.  These services include:

  • Technical Support
  • CAD Design
  • Delivery
  • Parts and Service
  • Project Analysis or Service
  • Education

Our goal is provide you with the best products, services, and technical support for you to be successful. To ensure your next project will be a success, call us!

Technical Support

At The Pond Shop we understand that not all pond projects have a particular kit to fit them.  That’s why we offer technical support to help you put together the materials needed to get the job done.  Fax us a copy of your project and we will turn around the materials quote in 48 hours at no cost to you as long as we conduct the estimate in office.


With our delivery system we have the ability to deliver products when you want them, where you want them.

Parts & Service

After you have purchased your pond products we stand ready to assist you in any way we can with a complete inventory of parts, repair service, and warranty maintenance or return. We are equipped for in house repairs and also provide in field service across our area.

Project Analysis or Service

Our trained pond specialists can assist with your challenging projects and maintenance issues. Call for an on-site consultation. We can provide helpful recommendations or, if needed, lend a hand with your project.


Since products and trends are constantly changing, we conduct pond seminars or “Build-A-Pond Day” classes each year. These classes are to teach people wanting to get into the water gardening business about ponds or for those just looking to freshen up their skills and knowledge since products and trends are constantly changing.

Design Build

Commercial Bid

Veridian Homes

Ponds & Water Features


Snow Management



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