Our favorite event of the year is the Holiday Reindeer Fly-In. Say hello to Comet and Vixen and learn some interesting reindeer facts from their elf handlers. This event is free to the public, and if you'd like a professional photo taken of your family with the reindeer in a sleigh, the cost is $20 […]
Join us for an afternoon of wagging tails, soft snuggles, and feel-good moments! Fetch Wisconsin Rescue—our 2025 charitable partner—will be on-site with some of their adorable, adoptable dogs who can’t wait to meet you. Fetch is dedicated to rescuing and rehabilitating unwanted, neglected, and abused dogs from shelters across the Midwest, as well as pups […]
Sunday, December 14 • 12:30–2:00 PMLet the season sing! FREE EVENT. The Capital City Theatre Carolers will be filling our store with classic holiday cheer. Stop in, shop around, and enjoy their beautiful harmonies as they stroll and perform. Feel free to sing along or simply soak in the festive magic—either way, it’s the perfect […]
The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online […]
Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds, summer-flowering bulbs, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the […]
The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online […]
Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds, summer-flowering bulbs, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the […]
The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online […]
Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds, summer-flowering bulbs, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the […]
The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online […]