Events Calendar

  • WPT Garden & Green Living Expo 02-13-2026

    Alliant Energy Center

    Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds, summer-flowering bulbs, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the […]

  • Great Back Yard Bird Count

    The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online […]

  • WPT Garden & Green Living Expo 02-14-2026

    Alliant Energy Center

    Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds, summer-flowering bulbs, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the […]

  • Great Backyard Bird Count

    The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online […]

  • WPT Garden & Green Living Expo 02-15-2026

    Alliant Energy Center

    Banish those winter blues with a visit to our booth at the 2026 WPT Garden & Green Living Expo. You’ll find garden seeds, summer-flowering bulbs, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the […]

  • Great Backyard Bird Count

    The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online […]

  • Houseplant Clinic

    The Bruce Company

    Not sure if your orchid bark needs refreshing or if it’s time to upsize your fern? Register for this fun and informative seminar. You’ll learn tips and tricks for deciding if your plants need new homes or if there is something else going on. After, you’ll meet some new varieties learn how to successfully care […]

  • Create Your Own Succulent Garden Workshop

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    If your Achilles’ heel is under-watering, then gardening with succulents is perfect for you. Join us and we’ll help you create your own succulent container with plants and decorative stones and mosses. All supplies are included and pre-registration is required. There is a $45 fee payable on the day of the workshop.

    $45
  • Doggo Meet and Greet / 03-07-2026

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Puppy Love is Back at The Bruce Company! When Fetch Rescue Wisconsin—our 2025 charitable partner—would visit us with their adorable dogs and puppies, it was pure joy. You loved it, and so did we! So we’re bringing back the fan-favorite Meet & Greets! This is a FREE event. No pre-registration required. Just show up and […]

  • Outdoor Furniture Extravaganza

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Our Furniture Showroom has been updated with the latest colors, styles and materials in dining, deep seating and fire tables. Come celebrate with us! We’ve invited many of our manufacturer reps and arranged for some smoking deals on new special orders. Enjoy refreshments and raffles while you explore our amazing showroom. This event is free […]