Events Calendar

  • Now thru Dec. 8th – holiday tree walk

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Now through December 8th, take a walk on the festive side with our 7th Annual Holiday Tree Walk! Tour the 30 uniquely decorated trees and looks and choose your favorites! Your ballot will enter you to win a $100 Garden Center Gift Card! Ballots are available at the Plant Information Desk. Winner will be drawn […]

  • This Event is Full – Visit with a Snowy Owl and Friends

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    This event is full - but be sure to check back throughout the year for another visit from our raptor friends! Who lives in Hoo’s Woods? As a non-profit raptor center founded in 1998 by Dianne Moller, Hoo’s Woods is dedicated to the rehabilitation of eagles, hawks, owls falcons and vultures. They aim to educate […]

  • Capital City Theatre Carolers!

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Deck the Halls with Holiday Cheer! Join us at The Bruce Company Garden Center as the talented Capital City Theatre carolers fill the air with festive melodies! Bring the whole family, soak in the holiday spirit, and let the music of the season make your day brighter. Don't miss this merry celebration!

  • Capital City Theatre Carolers!

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Deck the Halls with Holiday Cheer! Join us at The Bruce Company Garden Center as the talented Capital City Theatre carolers fill the air with festive melodies! Bring the whole family, soak in the holiday spirit, and let the music of the season make your day brighter. Don't miss this merry celebration!

  • reindeer fly-in

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Our favorite event of the year is the Holiday Reindeer Fly-In. You can say hello to Comet and Vixen and learn some interesting reindeer facts from their elf handlers. This event is free to the public, but if you want a photo taken of your family with the reindeer, there is a charge.

  • Capital City Theatre Carolers!

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Deck the Halls with Holiday Cheer! Join us at The Bruce Company Garden Center as the talented Capital City Theatre carolers fill the air with festive melodies! Bring the whole family, soak in the holiday spirit, and let the music of the season make your day brighter. Don't miss this merry celebration!

  • WPT Garden & Green Living Expo

    Alliant Energy Center

    Banish those winter blues with a visit to our booth at the 2025 WPT Garden & Green Living Expo. You’ll find garden seeds, summer-flowering bulbs, tools and your favorite Bruce Company staff will be on hand to answer gardening questions! The show is at the Alliant Energy Center and advance tickets are available at the […]

  • Great Backyard Bird Count

    The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online […]

  • One Doggo at a Time! EVENT CANCELLED DUE TO HEAVY SNOW

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Due to heavy snow today, this event has been cancelled.  Please check back soon for the rescheduled date! Fetch Wisconsin Rescue is our charitable partner for 2025 and we are hosting a series of canine meet and greets this year. Fetch is dedicated to the rescue & rehabilitation of unwanted, neglected, and abused dogs found […]

  • Houseplant Re-potting Clinic

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    How green is your thumb? Stop in for this fun and informative seminar and learn the tips and tricks on how to successfully re-pot your houseplants. Afterwards our Garden Coaches will be available to answer questions and help you to choose the perfect plant for your home or office. This clinic is free, but pre-registartion […]