Events Calendar

  • Create Your Own Holiday Container Workshop / 11-25

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop.

    $50
  • Create Your Own Holiday Container Workshop / 11-29 is FULL

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $50 fee payable on the day of the workshop.  

    $50
  • Capital City Theatre Carolers – Cancelled due to inclement weather.

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Due to inclement weather, this event has been cancelled. We will be rescheduling - please visit our site again for the new event date. We're so sorry for any inconvenience! Saturday, November 29 • 12:30–2:00 PMLet the season sing! FREE EVENT.  The Capital City Theatre Carolers will be filling our store with classic holiday cheer. […]

  • A Visit with Santa

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    That right jolly old elf will take a break from his very busy schedule to visit the Garden Center. He’ll be ready for photos with all believers, young and old. Please bring your own camera. This event is free, but pre-registration is required as it helps us with a head count. THIS EVENT IS OPEN […]

  • Visit with Fetch WI Rescue Dogs

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Join us for an afternoon of wagging tails, soft snuggles, and feel-good moments! Fetch Wisconsin Rescue—our 2025 charitable partner—will be on-site with some of their adorable, adoptable dogs who can’t wait to meet you. Fetch is dedicated to rescuing and rehabilitating unwanted, neglected, and abused dogs from shelters across the Midwest, as well as pups […]

  • Capital City Theatre Carolers!

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Saturday, December 13 • 12:30–2:00 PMLet the season sing! FREE EVENT.  The Capital City Theatre Carolers will be filling our store with classic holiday cheer. Stop in, shop around, and enjoy their beautiful harmonies as they stroll and perform. Feel free to sing along or simply soak in the festive magic—either way, it’s the perfect […]

  • Reindeer Fly-In – INDOOR REINDEER PHOTOS this year!

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Our favorite event of the year is the Holiday Reindeer Fly-In. Say hello to Comet and Vixen and learn some interesting reindeer facts from their elf handlers. This event is free to the public, and if you'd like a professional photo taken of your family with the reindeer in a sleigh, the cost is $20 […]

  • Visit with Fetch WI Rescue Dogs

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Join us for an afternoon of wagging tails, soft snuggles, and feel-good moments! Fetch Wisconsin Rescue—our 2025 charitable partner—will be on-site with some of their adorable, adoptable dogs who can’t wait to meet you. Fetch is dedicated to rescuing and rehabilitating unwanted, neglected, and abused dogs from shelters across the Midwest, as well as pups […]

  • Capital City Theatre Carolers!

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Sunday, December 14 • 12:30–2:00 PMLet the season sing! FREE EVENT.  The Capital City Theatre Carolers will be filling our store with classic holiday cheer. Stop in, shop around, and enjoy their beautiful harmonies as they stroll and perform. Feel free to sing along or simply soak in the festive magic—either way, it’s the perfect […]

  • Great Backyard Bird Count 02-13-2026

    The Great Backyard Bird Count is an annual community science project in ornithology. The event is supported by the Cornell Lab of Ornithology and the National Audubon Society. Birdwatchers around the world are invited to count and report details of birds in the area in which they live. Data collected is submitted in an online […]