Events Calendar

  • Storm Chasin’ Season Premier Featuring our Snow Warriors!

    The Bruce Company is proud to be featured in Season 2 of Storm Chasin', a nationally streamed YouTube series that follows snow and ice management professionals as they tackle some of winter's toughest storms. Premieres June 5 at 7:00PM on YouTube Click here to watch:  Storm Chasin' on YouTube This episode follows our very own […]

  • Nature Photography Clinic IS FULL

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    We're partnering with the Friends of Pheasant Branch Conservancy to bring you a summer series of exciting and informative clinics. Looking for tips on how to photograph flowers like a pro? It takes more than a good phone camera.Kevin Munson is a lifelong wildlife photographer and has shared many of his nature photos. He'll be […]

  • Doggo Meet and Greet / 06-13-2026

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Puppy Love is Back at The Bruce Company! It was so much fun when Fetch Rescue Wisconsin, our charitable partner for 2025, stopped in with dogs and puppies! We enjoyed the cuddles and know that you did too. So we’re bringing back the fan-favorite Meet & Greets! This is a FREE event. No pre-registration required. Just […]

  • Petals to the Metal

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Take a stroll in to the past! Join us and the members of the Wisconsin Region Model A Restorers Club and experience some classic cars. Founded in 1957, the club is dedicated to the preservation, use and exhibition of the classic Ford Model A automobiles manufactured from 1928 to 1931. This event is free and […]

  • Free Garden Design Consultation / 06-27-2026

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos, measurements and your questions. We’ll provide the answers and ideas. The consultations are free, but pre-registration is required.

  • Doggo Meet and Greet / 07-11-2026 IS CANCELLED

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Puppy Love is Back at The Bruce Company! It was so much fun when Fetch Rescue Wisconsin, our charitable partner for 2025, stopped in with dogs and puppies! We enjoyed the cuddles and know that you did too. So we’re bringing back the fan-favorite Meet & Greets! This is a FREE event. No pre-registration required. Just […]

  • Free Garden Design Consultation / 07-25-2026 HAS BEEN CANCELLED

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos, measurements and your questions. We’ll provide the answers and ideas. The consultations are free, but pre-registration is required.  

  • Hands-On Maintenance Workshop for Pollinators and Rain Gardens – WAITING LIST

    Thank you for your interest! This event is currently FULL. If you would like to be placed on our waiting list and be notified if there is a cancellation, please register for the waiting list here:   Learn to identify native vs invasive plants and the techniques to keep your garden attractive to pollinators and […]

  • Birding By Ear

    Join us for an introduction to birding by ear. This talk will help participants tune in to the songs and calls of local birds, learn practical listening strategies, and discover how sound can make birding more rewarding. Your Host: Tim Hansel is the Friends of Pheasant Branch Conservancy Education Coordinator as well as an avid […]

  • Free Garden Design Consultation / 08-22-2026

    The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

    Get ready for spring projects with a little advice from our award winning landscape designers. Register for a 15 minute consultation and bring photos, measurements and your questions. We’ll provide the answers and ideas. The consultations are free, but pre-registration is required.