Middleton Garden Center Hours: MON-SAT: 11AM-4PM | SUN: CLOSED | CURBSIDE PICK-UP AVAILABLE: (608) 410-2232

Charitable Involvement

For more than 65 years, the community of Middleton has made The Bruce Company the trusted name in outdoor living and gardening. It’s extremely important to us to show our gratitude, and find ways to support our community and local organizations. Our ‘Bruce Gives Back’ Initiative makes these local programs a priority, typically centered around an event at The Bruce Company or our various fundraising efforts.

Every time you visit the Garden Center, you’ll have the opportunity to support a local cause aimed at improving our community. We hope you join us in being an active member of the community and giving back however you can. Click the logos below for more information about each program The Bruce Company supports.

12 Trees of Christmas – 94.9 WOLX

December 14th, 2019

McGaw in the Morning wanted to lift the spirits of someone who needs a little extra holiday cheer. McGaw in the Morning gave 12 families a Christmas tree from Jensen Trees and the Bruce Company, a $50 gift card to the Bruce Company, and a $100 VISA gift card from Bank of Wisconsin Dells to make their holiday season a little brighter. Participates nominated someone for a chance for them to win one of WOLX’s 12 Trees of Christmas!

In total, we donated 6 fresh-cut Christmas trees and twelve $50 Gift Cards for WOLX’s ’12 Trees of Christmas’ promotion.

Ladies Night Out

November 7th, 2019

Our 7th Annual Ladies Night Out is the traditional kick-off to our Holiday Open House Weekend. Attendees enjoyed live music, special event-only savings, holiday treats and hors d’oeuvres! A portion of the event’s store sales, all proceeds and raffle sales went directly to benefit Gio’s Garden Respite Center! In addition, Bruce’s holiday designers created the ‘Gio’s Garden Fantasy’ Christmas Tree look for shoppers to bring their children and take a holiday photo inside the tree look for a small donation!

In total, the event raised $1,082.00, which was directly donated to Gio’s Garden Respite Center.

Family Harvest Festival & Petting Zoo

October 19th, 2019

Our annual Family Harvest Festival & Petting Zoo hosted hundreds of children and families to celebrate the harvest season and raise money for a great cause! Kids pet adorable animals like lambs, goats, ducks, sheep and more! Painted mini pumpkins to display for the fall, get their face painted, and even go fishing for candy bags! Delicious bundt cakes were sold by Nothing Bundt Cake from the Madison-West location!

In total, the event raised $1,000.00, which was directly donated to the Middleton Outreach Ministry (MOM).

Middleton First Responders Day

June 8th, 2019

The Bruce Company partnered with each of the local Middleton, Wisconsin first responder departments (Middleton Fire District, Middleton Police Department, and the Middleton EMS Department) for their 1st annual Middleton First Responders Days! Families and their children were able to take vehicle tours, meet the new K9 Unit, chat with local heroes, enjoy delicious food, receive a special balloon animal from The Real Deal Neil the Balloon Twister, and even win FREE Culvers Scoopie tokens!

In total, the event raised $878.00, which was directly donated to the first responders’ joint cause – The Battle of the Badges.

Toys for Tots – Collection Campaign

December 5th, 2018

Our annual collection campaign to Toys for Tots was a smashing success! Customers, employees, and local community residents helped us collect nearly 500 toys for donation! We couldn’t have done it without everyone’s support and we’re so pleased to have played a role in providing local children toys for this holiday season.

Ladies Night Out

November 8th, 2018

Our 6th Annual Ladies Night Out is the traditional kick-off to our Holiday Open House Weekend. Attendees enjoyed live music, special event-only savings, holiday treats and hors d’oeuvres! A portion of the event’s store sales, all proceeds, raffle sales, and a Gingerbread Decorating Contest ($1 per vote) went directly to benefit the scholarship fund for Madison College’s Baking and Decorative Arts Program. “Christmas Classics” narrowly won voting with 99 votes!

In total, the event raised $1,400.00, which was directly donated to the Madison College’s Baking & Decorative Arts program.

Family Harvest Festival & Petting Zoo

October 6th, 2018

Our annual Family Harvest Festival & Petting Zoo hosted hundreds of children and families to celebrate the harvest season and raise money for a great cause! Kids pet adorable animals like lambs, goats, ducks, sheep and more! Painted mini pumpkins to display for the fall, get their face painted, and even go Trick-or-Treating through our store nursery! Food and beverages were sold by the Middleton Wings Youth Hockey program raising funds for their upcoming season.

In total, the event raised $609.50, which was directly donated to the Friends of Pheasant Branch Conservancy.

Ladies Night Out

November 2nd, 2017

Our 5th Annual Ladies Night Out is the traditional kick-off to our Holiday Open House Weekend. Attendees enjoyed live music, special event-only savings, holiday treats and hors d’oeuvres! A portion of the event’s store sales, all proceeds, and raffle sales went directly to benefit Henry Vilas Zoo!

In total, the event raised $1,400.00, which was directly donated to Henry Vilas Zoo.

We proudly support: