Charitable Involvement
For over 70 years, the community of Middleton has made The Bruce Company the trusted name in outdoor living and gardening. It’s extremely important to us to show our gratitude, and find ways to support our community and local organizations. Our ‘Bruce Gives Back’ Initiative makes these local programs a priority, typically centered around an event at The Bruce Company or our various fundraising efforts.
Every time you visit the Garden Center, you’ll have the opportunity to support a local cause aimed at improving our community. We hope you join us in being an active member of the community and giving back however you can. Click the logos below for more information about each program The Bruce Company supports.
2024 Charity of the Year
Madison Reading Project
Our 2024 Charity of the Year was the amazing Madison Reading Project, whose mission is to place books in young readers’ hands and spark a lifelong love of reading. We kicked off the year in style by participating in their Read(y)-To-Wear fashion runway event, showcasing a one-of-a-kind dress crafted and modeled by our retail team—90% paper, of course, as a tribute to books!
In the summer, we turned the page to a storybook character-themed book drive event, bringing our community together for a magical day filled with fun, games, prizes, and a special visit from the MRP Bookmobile.
We wrapped up the year with our annual Ladies Night Out, where raffle proceeds and year-round donations from our generous customers were presented to the Madison Reading Project. Thanks to you, our amazing customers, we were able to raise $1,900 to support this fantastic organization and help spread the joy of reading to young minds.
2023 Charity of the Year
Make-A-Wish Foundation
Our best wishes go out to our 2023 Charity of the Year, the Madison Chapter of the Make-A-Wish Foundation! This year, we had the incredible privilege of meeting Samuel, our Wish recipient, whose dream of a family trip to Hawaii became a reality.
Thanks to the generosity of our community, we raised over $8,000 to support Samuel’s wish. Throughout the year, our donation boxes at the registers filled with contributions, and summer brought Samuel’s Marvelous, Amazing, Very Fun Day—a joyous event filled with games, prizes, and laughter for kids and families. We closed the year on a high note with our Ladies Night Out event, where raffle proceeds made a significant impact.
It was a year full of heart and hope, proving that together, we can make wishes come true. Thank you to everyone who helped bring Samuel’s dream to life!
Ladies Night Out
November 9th, 2023
Hydrangea Giveaway – Health Care Workers
May 11th, 2020
12 Trees of Christmas – 94.9 WOLX
December 14th, 2019
McGaw in the Morning wanted to lift the spirits of someone who needs a little extra holiday cheer. McGaw in the Morning gave 12 families a Christmas tree from Jensen Trees and the Bruce Company, a $50 gift card to the Bruce Company, and a $100 VISA gift card from Bank of Wisconsin Dells to make their holiday season a little brighter. Participates nominated someone for a chance for them to win one of WOLX’s 12 Trees of Christmas!
In total, we donated 6 fresh-cut Christmas trees and twelve $50 Gift Cards for WOLX’s ’12 Trees of Christmas’ promotion.
Family Harvest Festival & Petting Zoo
October 19th, 2019
Our annual Family Harvest Festival & Petting Zoo hosted hundreds of children and families to celebrate the harvest season and raise money for a great cause! Kids pet adorable animals like lambs, goats, ducks, sheep and more! Painted mini pumpkins to display for the fall, get their face painted, and even go fishing for candy bags! Delicious bundt cakes were sold by Nothing Bundt Cake from the Madison-West location!
In total, the event raised $1,000.00, which was directly donated to the Middleton Outreach Ministry (MOM).
Middleton First Responders Day
June 8th, 2019
The Bruce Company partnered with each of the local Middleton, Wisconsin first responder departments (Middleton Fire District, Middleton Police Department, and the Middleton EMS Department) for their 1st annual Middleton First Responders Days! Families and their children were able to take vehicle tours, meet the new K9 Unit, chat with local heroes, enjoy delicious food, receive a special balloon animal from The Real Deal Neil the Balloon Twister, and even win FREE Culvers Scoopie tokens!
In total, the event raised $878.00, which was directly donated to the first responders’ joint cause – The Battle of the Badges.
Toys for Tots – Collection Campaign
December 5th, 2018
Ladies Night Out
November 8th, 2018
In total, the event raised $1,400.00, which was directly donated to the Madison College’s Baking & Decorative Arts program.
Family Harvest Festival & Petting Zoo
October 6th, 2018
Our annual Family Harvest Festival & Petting Zoo hosted hundreds of children and families to celebrate the harvest season and raise money for a great cause! Kids pet adorable animals like lambs, goats, ducks, sheep and more! Painted mini pumpkins to display for the fall, get their face painted, and even go Trick-or-Treating through our store nursery! Food and beverages were sold by the Middleton Wings Youth Hockey program raising funds for their upcoming season.
In total, the event raised $609.50, which was directly donated to the Friends of Pheasant Branch Conservancy.
Ladies Night Out
November 2nd, 2017
In total, the event raised $1,400.00, which was directly donated to Henry Vilas Zoo.
We proudly support:
